About
our lookbooks
Spring/Summer 2008 (PDF) - download
Spring/Summer 2009 (PDF) - download
our social networks:
our philosophy:
boNhoM is a small fashion brand, an idea of three freaks, making things better.
the safety and quality of the t-shirts that we offer for sale is our main principle, as are the welfare of all the people involved in the production and supply process and the protection of the environment.
our understanding of boNhoM as a brand is a homage to people who fight their way through life in a different way from what the majority of people would do. well, obviously most of them will call you a loser just because of misunderstanding, lack of knowledge or other reasons you should not care about.
boNhoM after all is a way of living - for us and maybe even for you - and we want to tell you just don’t care about what people may think about you, just relax, try your best and have fun. maybe they will recognize how strongly you stick to life or even not but in the end they don’t care and so should you.
have you ever woken up without knowing what the hell happened the last 12 hours, only remembering that you consumed way too much of all that good stuff, teaching yourself a lesson because of feeling so bad and in the next instant think about how to get the next party started? well, that makes you some kind of schizophrenic but also one of us - a beautiful loser.
we want to express this feeling of beautiful “loserage” by developing funny, crazy and unique designs to show the world that you may be a LOSER but at least a BEAUTIFUL one.
